ABC Logo Design Contest – NGN 250,000 Prize

Hurry now, and Design an ABC Logo and win N250,000 cash prize!

Background: ABC Transport’s logo Four Reindeer and abc written across the body is a unique brand that has been in used since 1993 when the company started operations. Now, ABC Transport needs a new logo that best captures its identity in the 21st century, while still reflecting the spirit and success of ABC Transport as the most innovative road transport and logistics service provider. 

Logo Description: 

• The designer should redesign our iconic Reindeer logo and develop his or her own variation. 
• The designer’s logo should be able to brand ABC Transport as the coach operator of choice for millions of Nigerians in modern times. 

The designer’s logo should communicate values such as: 
• Resilience 
• Modern
• Subtle
• Quiet
There is no preferred logo text/script

Colour preferences:
• Green
• Red
• White
• Black 

Logo to be used on:
• Print, TV/Screen, Online, Merchandise, Signs and Multimedia. 

Submission Requirements: 
• Submissions should be in either PDF or jpeg 
• Submissions should be in both Black & White and Colour:
• Submissions should be designer’s name and contact information

Submission Process:
Submit entries to

Deadline: April 30, 2013

Notification of Winner: The winning designer will be notified by June 23, 2013

Cash Prize: N250,000 only will be awarded to the designer with the winning submission.

Consolation Prizes: 5 runners-up will each receive a return ticket to Accra, Ghana.

Payment Methods: The winner will be paid directly by ABC Transport for the full prize amount.

• Entries will be judged on their originality, creativity, significance and the ability for the logo to work in both colour and black & white.
• The designer will have to explain the meaning/symbol behind his entry/design, if it is adjudged the winning submission. 
• The winning submission becomes property of ABC Transport 
• The winning designer will be asked to provide designs in additional file types.
• ABC Transport reserves the right not to select a design from the entries submitted.

For further questions, please contact


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